Sokołów scores high in the ranking of the most valuable Polish brands

Sokołów finds itself among the best Polish consumer brands again. The annual “Rzeczpospolita” newspaper’s Ranking of Poland’s Most Valuable Brands published on 1 December 2015, confirms Sokołów's position of the most valuable and the strongest Polish meat industry brand that it has been holding for many years.

The Ranking of Polish Brands has been organised by the “Rzeczpospolita” for 12 years. It assesses the position of 330 Polish trademarks. This year, the Sokołów brand took 13th place in the General Category based on an estimated value, and 6th place in the Power Category measuring the strength of the brand’s consumer influence. Brand’s strength is determined by comparing it to competing brands.

The brand valuation in the ranking is consistent with the rules accepted by global consulting agencies and is based on revenue size. The power ranking is based on consumer research. It scores the brand’s market position, consumer behaviour towards the brand, its perception, and the type of market on which it operates.

Sokołów’s strong position in this category is, among other things, a result of a very high evaluation of the brand’s product quality by consumers (11th place in the general ranking, 1st place in the meat industry) and high brand awareness (14th place in the general ranking, 1st place in the meat industry).