Sokołów Salami receives the Trade Hit title

Sokołów’s Classic Polish Salami won the Packed Charcuterie category during the 15th edition of the Trade Hit contest. The contest honours bestselling products. 

As in the previous years, the winners of the Trade Hit 2016 contest were chosen by retailers – readers of the “Handel” magazine. In a telephone poll, the retailers have indicated their best-selling products in a 12-month period between March 2015 and March 2016). The study included 80 categories (each of the interviewees could pick products from several categories). The poll was carried out in April 2016 with more than 1,000 randomly selected retailers from all over the country. 

In the Packed Charcuterie category, the Trade Hit title was awarded to Sokołów’s Classic Polish Salami (100 g) made from the highest quality meat, with the addition of a special mixture of spices ensuring high product palatability.

This success is yet another confirmation of the high quality of Sokołów products, so valued by consumers. The company uses tested raw materials, in large part obtained within the framework of the Together into the Future breeders' cooperation programme, providing customers with products that constitute perfect components of a healthy and well-balanced diet.