Sokołów among most valuable Polish brands

Sokołów is among the most valuable Polish consumer brands once again. The annual ranking prepared by the “Rzeczpospolita” daily confirmed Sokołów’s leading position in the meat industry.

It was 14^th edition of the Ranking of the Most Valuable Polish Brands prepared by the “Rzeczpospolita” daily. In this year’s survey, the methodology has been modified to better reflects the realities of the Polish business and the conditions under which the economy operates. The main criterion for selection of brands was their Polish origin, understood as the birthplace of the trademark.

The most important category is the ranking is brand value, where Sokołów took a high 10^th place. When comparing to the last year’s ranking, the company increased its rank by 5 places. Importantly, Sokołów is the highest-classified meat-industry brand.

As always, the ranking of the most valuable Polish brands is accompanied by a list of participants grouped according to their industry and brand value. In the “Food Products” category Sokołów reached 2^nd position, but in the “Meat Industry” category the company proved to be a definitive leader. Sokołów has also won the “Brand Power” category for its industry.