Poles living in the USA fell in love with Sokołów kabanos sausages
For some months now, the stores in Brooklyn, New Jersey, Ridgewood, and Pennsylvania have been selling Sokołów S.A. products. Why the hype? The right raw materials, good selection of spices, and finally the production process ensuring that the customers get the products they expect from us — says Antoni Gibowicz, Sokołów S.A. Management Board plenipotentiary, Quality Management.
Kabanos sausages can be made from poultry, pork, beef, or mix of meats. The latter category is the most popular lately. Depending on the type, a right raw material is obtained. How? – We get our raw materials mainly from Polish farmers, i.a. within the scope of a pioneer cooperation programme “Together into the Future". This gives us a guarantee of a good quality of meat and at the same time lets us support Polish agriculture – explains Antoni Gibowicz. In its activities, Sokołów S.A. is guided by the conviction that the quality in the meat industry can only be achieved through a combination of modernity, good raw materials, and security provided by highly qualified specialists.
The production process at the Sokołów S.A. facilities meets the requirements of not just the European market, but the American one too, because out tasty products can also be found over there. Gibowicz reminds that the American inspectors oversee the production process in Sokołów plants. – Today, production takes place at the highest technological level and the goods must meet the needs of the consumer. We can’t risk the loss of reputation and the trust of our customers that goes with it. The presence of the veterinary authorities and the people overseeing the production process in the plants adds even more credibility to this quality – adds Gibowicz.
The characteristic feature of the kabanos sausages is their quite spicy taste. – This is owed to a blend of spices, specially selected depending on whether we are making the French, Hungarian, Argentinian, or other variety. They contain much pepper: Green, black, or white. The customer can also sense the taste of peppers. Such combinations make the kabanos sausages’ taste expressive every time.
Those tastes seem to be favoured by the Polish people living in the USA. Since last year, there's been a demand on the American market for the kabanos sausages. They are transported there both by sea and air. The French variety is especially popular. The offer aimed at the US market will be gradually expanded.
When we ask about the biggest secret behind the production of the kabanos sausages, Antoni Gibowicz just smiles — Secrets? There are no secrets. There’s only production in accordance to procedures, using the best quality meat and done by the best personnel. This makes our product tasty and unique, distinctive from the more traditional products by being more dry, longer lasting and having far more intense flavour.