The Golden Five – Sokołów Wins FMCG Market Pearls

More distinctions for the company at the 18th Edition of the FMCG Market Pearls survey. The jury has awarded five products in five categories. The Golden Market Pearl was awarded to the Sokoliki kabanos sausages, and silver went to the Stówki wieners, Naturrino pork with jello and the Hummus Premium. The Szynka Szwejka ham won a bronze award.

The goal of the survey was to choose the best FMCG products introduced to the market between March 2018 and March 2019 and to pinpoint new FMCG products with the biggest sales potential. The products were judged by CEOs and directors of the leading retail chains and petrol stations.

Sokołów products have won five awards. In the “Children’s Food” category, the Golden Market Pearl went to the Sokoliki kabanos sausages with veal. It’s a great product created with the youngest consumers in mind. It is valued not just for its taste but also for a great composition.

In the “Pates and Canned Meats” category, the second place went to the Naturrino pork with jello. It contains no phosphates, monosodium glutamate or preservatives. The Hummus Premium from the “Z Gruntu Dobre” line is another product that the jury found worthy of an award. The highest quality chickpeas paste got a silver medal in the “Processed Vegetables and Fruits” category. In the “Breakfast Products”, the silver went to the Stówki wieners. The highest meat content on the market and the delicate taste highlighted with a carefully composed blend of spices are just some of the product’s strong points.

The bronze in the “Meat and Processed Meat” went to the Szynka Szwejka ham – a product that delights the customers with its rich taste and the multitude of uses.

The “Market Pearls” survey is one of the biggest and oldest projects where the retailers select the best products. It is organised by the Wydawnictwo Gospodarcze publishing house.

As one of the meat industry leaders, Sokołów has been observing consumer trends for many years. Owing to an innovative approach and a consistent strategy, the company is becoming the forerunner of market changes, expanding its portfolio with products expected by the consumers. The care for the quality and taste of the products allows us to compete for the most important meat industry awards.