The best products by consumers
The nationwide consumer research conducted by the GfK Polonia institute revealed that the consumers highly appreciate three Sokołów products. The consumers’ taste buds have been conquered by pork loin with prunes, kabanoski Sokoliki sausages and hummuses from the “Z Gruntu Dobre” product line.
Sokołów pork loin with prunes for baking proved to be unmatched in the “Meat and meat products” category. So were the kabanoski Sokoliki sausages which received gold in the "Children's food” category. The third place in the category "Canned fruits and vegetables” was won by the “Z Gruntu Dobre” hummuses.
The subject of the eighth edition of the national "Best Product – Consumer Choice” survey were new products, introduced to the market between 1 September 2017 and 1 September 2018. The aim of the study was to identify which new FMCG products deserve to be called the best. The winners were chosen by the consumers surveyed by GfK Polonia.
Pork loin with prunes is a classic Polish cuisine. Sokołów prepared a version for baking, which can be prepared quickly and easily at home. The addition of dried plum gives the loin a fruity sweetness, as its fragrance enters the meat during roasting. The loin can be served hot – as a delicious dinner roast, but also cold – as an addition to sandwiches.
Kabanoski Sokoliki sausages are a great nutritious snack for children. They are produced from top-quality meat. They do not contain colourings. With modern and safe technology, it was possible to eliminate additives, such as phosphates or monosodium glutamate. The products are characterized by their high content of pork, which was combined with delicate spices. Kabanoski Sokoliki sausages are available in two flavours: with veal and turkey.
The “Z Gruntu Dobre” hummuses are products for those, who want to enrich their diet with vegetable products. They are produced in three flavours: classic, with dried tomatoes and with nigella. They are characterised by high nutritional value and 100% natural composition. Only natural spices are used in the production of the hummus. The products do not contain isolates, protein concentrates, gluten or any additives. Thanks to the high content of chickpeas, they are an excellent source of iron. What an excellent addition to salads or tortillas!
While expanding its product offer, Sokołów is guided by the needs of its customers. Their satisfaction with the purchased product is a priority. Winning the prize awarded by the consumers themselves is a confirmation of the correctness of actions and strategic objectives. It is also honouring the work of many people involved in the production, safety and quality of the final product.