2016 Beach Project with Sokołów – successful promotion activities for the meat industry leader

On 8 summer weekends the Sokołów Zone, part of the TVN TV channel’s “Beach Project”, visited many coastal towns. Thousands of guests had the opportunity to benefit from the culinary knowledge and experience of the Sokołów chef Dominik Moskalenko, try the latest products, and participate in contests, games and animations. The Sokołów Zone was very popular with guests of the Baltic resorts.

Świnoujście, Dziwnów, Kołobrzeg, Mielno, Darłowo, Ustka, Władysławowo, and Olsztyn were venues for the Sokołów Zone’s numerous attractions. Dominik Moskalenko, Sokołów S.A. culinary advisor, has been revealing the secrets of preparation of exquisite dishes and snacks, and his presentations gathered a huge number of spectators. The guests were also eager to use the Snack & Chips Relax Zone and to try Sokołów products, including international kabanosy sausages, Uczta Qulinarna beef burgers, Sokoliki, Słowianki, and Orliki. Each weekend, the Zone was visited by 25,000 to 37,000 people.

The Events and activities of the Beach Project were widely reported in the following TV shows: “Co Za Tydzień” (“What a Week” - TVN and TVN Style), “Dzień Dobry Wakacje” (“Good Day Holiday” - TVN), “Tymczasem Na Plaży” (“Meanwhile on the Beach” - TTV) and online media.

At the same time, the coastal area between Międzyzdroje and Ustka was the venue for the “Project: Summer” promotional programme, attended by employees chosen by means of an internal competition. Local retail outlets have been supplied with the summer’s most widely sought after products from the meat snacks product range (i.e. Salami Chips, Salami Snack, Salamitki, or Orliki) as well as special “holiday” sets with beach balls, reflective bands with child’s contact data, and anti-stress balls.