New “Z Gruntu Dobre” website
This year's autumn saw the market launch of Sokołów’s innovative products — the “Z Gruntu Dobre” product line. Because of a growing demand for vegetable products, the company decided to launch a dedicated website at www.zgruntudobre.com. It features full product range, expert opinions and culinary inspirations.
“Z Gruntu Dobre” (“Fundamentally Good”) is the latest Sokołów proposal, aimed at people who want to enrich their diet with vegetable products. Currently, the new product line consists of 3 vegetable pastes and 2 pates, with more products being coming soon. In light of a growing demand for vegetable products among consumers, Sokołów decided to launch a special website at www.zgruntudobre.com.
– Since the introduction of our line to the market, we have noticed consumers’ growing interest in the “Z Gruntu Dobre” products. They ask us, also on Facebook, about the ingredients and ideas for use. So, we have asked our chef and a dietician to come up with recipes that would be easy for anyone to prepare at home – says Marcin Bałanda, Sokołów S.A. PR and Communications Director.
Croissants, dumplings, pastas, tortillas — the possibilities of use of the “Z Gruntu Dobre” products are endless. Right now, the recipes are available on the website in text form, but there are plans for creating step-by-step video guides in the future. Additional materials can be found on the Sokołów Facebook page.