NEW – meat-and-cheese snacks from MLEKOVITA and Sokołów
The MLEKOVITA Group and Sokołów S.A. have partnered to create an innovative business project. This cooperation resulted in new business propositions that have just appeared on the market. Responding to current consumer trends, Sokołów and MLEKOVITA are expanding their assortment of snacks by introducing three unique cheese and meat combinations: Party Time, Wypasiony Duo Snack and Sokoliki Duo Snack.
Experience and innovativeness
The MLEKOVITA Group and Sokołów S.A. are both companies with an established, high market position, the leaders in their respective industries. For many years, their development strategy successfully combined two foundations – tradition and modernity. These foundations are at the core of the collaboration. “We have the knowledge and the experience,” says, Bogusław Miszczuk, Sokołów S.A. President of the Management Board. “Basing on the flavours and recipes cherished by Poles and innovations offered by technology, we are constantly expanding and modifying our product range to meet the expectations of consumers. Customer satisfaction has always been our priority. The cooperation between our companies ensures that the consumer gets a product with proven quality, made to high standards.”
Snacks – increasingly popular
The new products created thanks to the cooperation of the MLEKOVITA Group and Sokołów S.A., fit perfectly in the latest market trends, corresponding to the changing consumer lifestyles. More and more, the consumers are looking for ideas for quick snacks during the day. They need to be tasty, convenient and nutritious. The good nutritional value, the appropriate composition, as well as adjustment of the product to individual dietary requirements (e.g. gluten-free diet) are all very important aspects.
“In many markets, also in Western Europe, the assortment of snacks is growing rapidly. Growing interest from customers corresponds to the increase in the number of snacks on the shelves. We can also observe a diversification of the product range in a response to the needs of consumers who are willing to reach for new things and value interesting combinations of flavours,” says Dariusz Sapiński, Mlekovita.Group President of the Management Board. “We strive to continually surprise customers with not only the different variations of their favourite MLEKOVITA-brand flavours but also with completely new things. Therefore, looking for innovative solutions we undertake novel business projects – like the one that allowed us to offer a range of cheese-and-meat snacks.”
New combinations of meat-and-cheese snacks
The MLEKOVITA Group and Sokołów S.A. Offer three kinds of meat-and-cheese snacks:
Party Time – a mix of snacks comprising chorizo snack (pork kabanos sausages), snack with coloured pepper (pork kabanos sausages) and Przysmak Góralski mini (cheese balls). It is an excellent set for social occasions.
Sokoliki Duo Snack – a mix of kabanos sausages and cheese sticks, made with the nutritional needs of young consumers in mind. They are nutritious (high protein content) and contain no additives such as dyes, monosodium glutamate or phosphates. They are gluten-free and are available in two types: kabanos sausage with the addition of turkey and a cheese finger and kabanos sausage with the addition of veal and a cheese finger.
Wypasiony Duo Snack – kabanos sausages and cheese sticks in four tasty combinations: pork kabanos sausage and a cheese stick, pepperoni kabanos sausage and a cheese stick, pork kabanos sausage and a smoked cheese stick, pepperoni kabanos sausage and a cheese stick with nigella. They are all gluten-free and do not contain dyes, monosodium glutamate or phosphates. Thanks to their high protein content, they have a high nutritional value.
Sokoliki Duo Snacks are manufactured at the MLEKOVITA Group’s headquarters, while the Party Time and the Wypasiony Snacks are produced in Sokołów S.A.’s Koło plant.
The new cheese-and-meat snacks are available in MLEKOVITKA company stores and the Sokołów and Gzella own stores. Their availability will be systematically expanded.
Additional information:
Marcin Bałanda
Company’s PR and Communication Director
marcin.balanda@sokolow.pl
tel. +48 608 034 701