CHRUP'US – the first crispy salami on the market

Sokołów expands Snack & Chips range, introducing a new and unique line of crunchy CHRUP'US meat snacks. The first products in the line are Salami Chips in two flavours: Classic and Chilli. They are the only air-dried salami slices on the market. Innovative technology provides a unique texture and crispness and highlights the strong salami taste. CHRUP'US are unique because of their high nutritional value and, above all, high protein content.

The snack market is developing very dynamically, which is largely due to the modern consumer lifestyle. Convenient products that are on hand at various moments during the day are becoming increasingly popular. Very often they even substitute traditional meals – which is why it is important to retain their high nutritional value.

To meet the market trends, the company offers meat snacks in a completely new form – CHRUP’US Salami Chips, the air-dried salami slices. Thanks to this modern technology, CHRUP'US are nice and crunchy. This production method also allows retaining the full taste of salami. There are no unwanted changes which can be observed in the case of technology using frying in fat. “Through the use of the air-drying process, the well-known Sokołów Salami Chips gained completely new characteristics, unprecedented for this type of product,” says Krzysztof Kawecki, Director of the Sokołów S.A. Research and Development Centre. “Today, consumers are very open to innovation, also when it comes to groceries. Sokołów, as one of the market leaders, responds to these expectations. At the same time, we care for the adequate nutritional value of our latest proposals.”

CHRUP'US Salami Chips are exceptional due to their very high content of excellent quality meat – as much as 246 g per 100 g of the finished product. An additional advantage is their high protein content. It is worth noting that CHRUP'US Salami Chips are gluten-free.

These snacks will work well in many situations. They don’t require refrigeration and the packaging is compact and easy to open. “This is another step in the development of our meat snacks range,” adds Krzysztof Kawecki. “We will of course gradually expand our offer in this area. Work is already underway on new snacks.”

CHRUP‘US Salami Chips are available at wholesalers and in Delikatesy Sokołów stores.

Prices:
CHRUP'US Salami Chips Classic – approx. PLN 3,99 / packaging (promotional price)

CHRUP'US Salami Chips Chilli – approx. PLN 3,99 / packaging (promotional price)