Principles
of leadership
BE THE AMBASSADOR

As leaders, we are involved Sokołów supporters within the Danish Crown Group. We build relationships with stakeholders through open dialogue and transparent processes. We act responsibly, with cohesion and respect to all stakeholders.

DEVELOP AND EMPOWER PEOPLE

As Sokołów leaders within the Danish Crown Group, we develop and empower people by supporting their everyday learning process. We help people develop competence, decisiveness and responsibility they need to achieve results.

WE ARE ONE TEAM

As Sokołów leaders within the Danish Crown Group, we see the overall picture of the situation. We understand that by working together and using the strengths of various departments and teams we can better meet the expectations of our customers and consumers - now and in the future.

RESULTS-ORIENTED

As Sokołów leaders within the Danish Crown Group, we are results-oriented. We act quickly to create long-term value for the whole Danish Crown business, its owners, customers and consumers.

TOGETHER WITH CONSUMERS AND CUSTOMERS

As Sokołów leaders within the Danish Crown Group, we are constantly looking for new ways to win the hearts and minds of consumers around the world. Our creativity inspires and is inspired by consumers and close cooperation with customers.